Conference in Alcobendas: “EUROPE – OUR NATURAL MARKET AND MAIN CUSTOMER”
On September 22, the Alcobendas City Council and ACOCEX will present the business opportunities offered by the European markets and the guidelines to follow to develop them successfully, within the cycle of free workshops to support Alcobendas internationalization around the world.
The workshop will start with the presentation of the different Europes to understand the particularities of each block: Euro Zone, EU of 28 and non-EU countries. Next, success stories of Spanish companies will be shared to illustrate how to approach these markets with examples, among others, of new forms of distribution and how to avoid price being the most important variable in the marketing mix.
Brexit will also be addressed, exposing both the current situation and the consequences that are expected in the future with a view to doing business with and from the United Kingdom, and it will end with a question time and individual meetings with the speakers, upon request. .
Date: Thursday, September 22, from 5 to 7:30 p.m., at the Alcobendas Business Center (c /. Ramón y Cajal, 5).