International trade fairs are nowadays an essential marketing tool, a great commercial window that must be part of the company’s sales strategy.

The exhibition and launching of new products in this type of events is an effective technique to gain many potential customers, taking advantage of limited time and space. They also help to optimize the relationship between salesperson and client, in a privileged environment for professional relations. All marketing variables are involved in this activity: the company presents its 4 Ps (products, price, distribution, promotion) to visitors and takes the opportunity to showcase its sales force in public.

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The strategy in foreign markets is essential to be successful, to achieve the positioning of the products and services of the companies in the foreign market. This strategy has little or nothing to do with the moment when the entrepreneur established his current company in the Spanish market. However, it has a lot to do with the attitude and mentality that led him to become an entrepreneur, to create his own company, his own life.

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The Chinese government will reduce taxes on imports to boost domestic demand.

China thus intends to promote a restructuring towards an economy more based on domestic consumption and less on investment, says the Chinese State Council (Executive) in a statement issued by the official Xinhua news agency after a meeting chaired by the Premier, Li Keqiang.

Among the measures adopted, the tax on imports of goods in high demand by the Chinese market will be lowered, which will be adopted before June and is expected to be extended later. Taxes on the purchase of clothing and cosmetic products will also be lowered.

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Last week and by chance of life, I had the good fortune to cross paths with Mr. César Lajud, professor of International Economics at the European University of Madrid whose professional career and sense of humor earn my full admiration. Talking and crumbling all kinds of topics between jokes and Cokes, he turned out to give me a few very useful keys to better understand the functions of the main trade organizations that exist in the world. I found the conversation so interesting that I wanted to
I wanted to share here everything I learned that day.

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