China & ASEAN: the challenge of the world’s largest market

With this practical workshop held on January 28th, we continue with the cycle of free workshops to help internationalization ALCOBENDAS POR EL MUNDO, organized jointly by the City Council of Alcobendas and ACOCEX.
This program aims to bring companies closer to the business opportunities currently offered by the different regions of the world and the guidelines to follow to develop them successfully.

Our associates presented the China & ASEAN markets and the opportunities they offer, presenting real cases of their operations in sectors such as agri-food distribution and tourism, among others, and providing solutions to avoid the dreaded “bait and switch” when it comes to buying in the area.

The workshop ended with a lively round table discussion and was led by Katia Martínez Garbaye of OPENING MARKETS… Together!, with the participation of CASICO, Fernando Bandrés de HOW2GO Consulting, Sabrina Carp of JUÁREZ Bufete Internacional, and Ignacio Bartolomé of HOW2GO Consulting.

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