North America – NAFTA: a free trade agreement to take advantage of
Germán Loperena from VP EAEC – European American Enterprise Council explained the importance of not wanting to tackle the U.S. market as a whole, unmanageable at first, and showed how it is much more profitable and safer to start in a single state where we can concentrate our efforts, learn and grow. He gave real examples of sectors such as wooden doors, engineering and technological products. In the latter case, he indicated how to take advantage of NAFTA to test products for the USA in Mexico, avoiding the initial investment to obtain certificates.
The next stop of Alcobendas around the world will be on April 24, 2016, in Alcobendas, we are waiting for you!